While student recruitment is a vital component leading to the success of any school, research shows that less than half of all educational institutions have a clear strategy that guides the development of their recruitment efforts. This is hardly surprising, given the rapid expansion of recruitment needs and the numerous, and variably efficient, tools available. Perhaps the most important, but still widely untapped resource for student recruitment is the internet. Face-to-face techniques, like Open Days and fairs are still effective methods of recruiting students, but online and e-recruitment strategies are quickly becoming the most successful ways to engage with prospective students. These methods become even more important when a school wants to recruit internationally. But not all digital recruitment strategies are worth the effort or the cost, and what works for one school will not necessarily work for another.

Pro Education Group works with you to analyze your recruitment needs and create your ideal student recruitment strategy. Our proven digital recruitment tools can be customized to your institution’s size, location, and goals and we provide ongoing review of the success of your strategies. This means you can see in real-time who’s seeing your profile and searching for your programs. PEG gives you the ability to identify your optimal student demographics and target them directly with relevant recruitment methods that will engage qualified students. And our specialized recruitment tools let you react to changes in your institutional goals and the evolving trends in student search habits.