If you are a higher education professional, it is likely that you have a vested interest in student recruitment. Students are the key to the success of a college or university, and ultimately, working in higher education means that you are working first and foremost for the students. Students want to attend institutions that will help them achieve their academic goals, and institutions want to attract students that will succeed. Students need to find universities and schools that provide the services and credentials that lead to lucrative careers, and colleges need to find students who can excel in the programs and environment they offer. Students look for institutions that match their identities as individuals, and universities and colleges look for students who will graduate and promote the school’s brand through their achievements. And recruitment is the way that students and universities find the right match.
On the surface, student recruitment may appear to resemble traditional sales. Essentially, student recruitment is an attempt to ‘sell’ your educational institution to a student and convince them to purchase your product – their education. But for modern students or their pa...
While student recruitment is a vital component leading to the success of any school, research shows that less than half of all educational institutions have a clear strategy that guides the development of their recruitment efforts. This is hardly surprising, given the rapid expansion of recruitme...
Student recruitment is not a new development within the higher education sector. Universities, Colleges, Elementary, High School, Camps, Totoring and After Schools have always used recruitment strategies to maintain and grow their student bodies, but the shift towards digital media means tha...
It is easy to assume that student recruitment strategies apply equally to both domestic and international students, but non-international student recruitment presents its own set of unique challenges. While both domestic an...
International education is one of the largest and fastest growing economic sectors in the world. Increased access to primary and secondary education, as well as growing wealth and employment opportunities means that the wor...
