On the surface, student recruitment may appear to resemble traditional sales. Essentially, student recruitment is an attempt to ‘sell’ your educational institution to a student and convince them to purchase your product – their education. But for modern students or their parents education is much more than a simple commodity.

And to further complicate matters, millennial consumers are increasingly wary of traditional marketing techniques and are far more focused on quality, value and integrity. In short, recruiting twenty-first-century students requires a lot more than flashy advertisements or a smooth sales pitch. The key to modern student recruitment is Engagement. Your potential students are looking to engage directly, on a personal level, with every institution they encounter. They expect those engagements to be genuine and informative. And they often ignore obvious marketing ploys. For university recruitment professionals, this new generation of students presents a unique and exciting challenge. 

We have embraced the challenge of recruiting millennial students. Everything we do is optimized to provide students with a meaningful and tangible recruitment experience. Keystone’s unique strategy aims to engage students at the earliest point in their higher education search by tapping into organic, non-branded queries, and we make programs and schools visible in more than forty languages, so that students can find your profile no matter where they are located. This means that students find programs and schools listed on our websites the way they find all their information – at the top of their search results in all the most popular search engines. Students trust PEG because our carefully and individually designed profile pages present relevant resources related to their interests.Your easily-accessible profile will invite students to contact your admissions officers, and our tailored recruitment system ensures that those enquiries come from qualified, potential students.