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International University Student Recruitment

It is easy to assume that student recruitment strategies apply equally to both domestic and international students, but non-international student recruitment presents its own set of unique challenges. While both domestic and international students consider the value of their educational prospects and look for a solid return on their investment, domestic students, particularly those in the United States and the United Kingdom, Australia and New Zeeland, are increasingly concerned about their prospects post-graduation compared to the growing cost of their education. Trends in the sector indicate that students are more discerning when it comes to the career potential of degrees, are more critical of the cost of education, and feel obliged to justify their investment, both financially and personally, in a degree, camp and or the program of interest. Furthermore, the demographics of prospective students are changing. Institution are seeing growing numbers of applications from non-traditional students, first-generation students, and transfer students, which means that many ‘tried-and-true’ recruitment strategies no longer produce the same results as they did in the past.

                                                                                                                                                      
Fortunately, student recruitment does not need to be time-consuming or cumbersome. At Pro Education Group, we have devised a comprehensive student recruitment system that captures student searches early in the process and brings students directly to your institution.

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