Student recruitment is not a new development within the higher education sector. Universities, Colleges, Elementary, High School, Camps, Totoring and After Schools have always used recruitment strategies to maintain and grow their student bodies, but the shift towards digital media means that more schools and institutions are relying on software and IT for their recruitment and admissions needs. And their efforts are paying off. Twenty-first century students & parents are, in a word, connected. Almost every aspect of the modern student’s life is linked to technology, and the most effective way to engage with prospective students is through online digital platforms.

According to industry research, web-based tools and strategies are the best way for educational institutions to recruit and admit students. Email campaigns, user-friendly websites, and online recruitment produce the best results for schools hoping to reach the widest, most qualified students. But digital recruitment strategies and admissions software require a lot of maintenance and technological expertise. Even schools with dedicated recruitment IT teams will find that the time and effort needed to develop and optimize institutional recruitment and admissions software can be daunting. 


Pro Education Group has been a leader in educational institutons digital marketing since 2004. Your PEG's SmartHub gives you direct access to our experience in online student recruitment. And our user-friendly system integrates directly with your existing system. With Pro Education Group  your student recruitment challenges disappear, leaving you free to focus on the individual needs of your students.